Content | Rich Text and Proper Development
The most important part of any Google Adsense project is the text content. The content must be accurate, descriptive, easy to understand, grammatically correct and enjoyable to read. It must possess in-depth knowledge of the subject and must not contain any false information.
While Google relies heavily on the effectiveness, efficiency and intuitiveness of its applications with extensive algorithms, they do have dedicated personnel that are responsible for the validity of their operations. With that being said, the very worst thing a publisher can do is try to undermine the privilege that Google Adsense offers to publishers.
Advertisers bid on the websites that they wish their advertisements to be displayed on. This should be enough incentive to create and maintain a reliable source of information.
When Ads by Google are placed on a web page, before the page is fully loaded Google scans the elements of the page. These are the most important elements that pertain to Search Engine Optimization (SEO) and Google Adsense relevance to page content. These elements include:
1. Domain name
2. Title of the web page
3. Meta tags
4. Header elements
5. Text content
6. HTML tag attributes
While in the process of building your website, it is a wise practice to not incorporate Google Adsense until the very end, when your project is ready to be viewed by the public. This prevents Google from collecting false ad viewing information; as you will most likely view your own website along with the ads several hundred times before the website is published.
This process may seem counter-intuitive at first glance, but a possible solution, if you must incorporate your ads as you go is to create empty divs with a 1px border and neutral background as placeholders for your ads. Google Adsense offers ads for publishers in many pre-set dimensions as well as allowing publishers to create custom ads of any size to suite different website layouts. Knewgle provides a complete updated list of Adsense dimensions for you to use as a reference.
Many platforms like Content Management Systems and Third Party Blogging Platforms automatically format your work into a responsive version, meaning it will be viewable with ease on most, if not all devices including smart phones, tablets and personal computers. Your website, more times than not, will rank higher on Google searches if it is responsive. The next section talks about the process of converting your website into a responsive website if you are hand-coding your project.